Set the goal. Define the guardrails. One Keel can optimize bids toward your target cost per lead, run your custom rules, turn inventory feeds into ads, and show your team exactly what changed and why.
Lower bid · Retargeting$4.10 → $3.76 · high confidence
ReadyRaise bid · High-intent search$5.25 → $5.61 · room to grow
ReadyPowerful enough to act. Transparent enough to trust. Flexible enough to encode the way your agency already thinks.
Optimize bids for conversions, clicks, or impressions. For lead generation, set a target CPL and let the platform make measured bid changes inside the limits you choose.
If the target is no longer realistic, the system surfaces that too—so the goal can change before performance is forced in the wrong direction.Build custom rules from spend, CPL, conversion rate, clicks, impressions, status, and more. Scope them precisely, preview the impact, then recommend, require approval, or apply automatically.
Every rule can be enabled, paused, prioritized, rate-limited, and protected by data freshness and minimum-volume gates.Map inventory fields into campaign structure, ad copy, links, and imagery. The platform can create the right ads for what is available and keep them aligned as the feed changes.
Preview the plan and the creative before launch, with duplicate protection and feed health built into the workflow.Give each client a protected workspace while your team manages rules, approvals, feeds, reporting, and account health from one agency-level platform.
Role-based access, tenant isolation, agency branding, and client-ready reports are part of the product—not an afterthought.The optimizer evaluates real account performance before proposing bid changes. When the data supports the target, it works toward it. When the target is too aggressive for the available signal, it tells you the goal needs attention.
Group eligible campaign-total or dynamically paced campaigns into a shared pool. The platform can rebalance their allocations based on performance while preserving the exact total budget across the group.
Build a reusable feed strategy once, then transform new rows into structured, relevant OpenAI Ads without rebuilding every campaign by hand.
Map inventory, pricing, links, categories, and image fields from your source.
Apply templates and grouping rules to produce campaign structure and ad creative.
Preview additions, updates, and removals before the next feed change reaches the account.
Standardize what good account management looks like, then deploy it across isolated client workspaces. Your team gets one control plane; each customer gets a secure, polished experience under your agency brand.
The platform checks the quality, age, and sufficiency of the data before a rule or optimizer can touch an account.
Bring bidding, rules, feeds, approvals, reporting, and client operations into one system built for agencies.
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